are we less valued

It is a proven fact that P.R adds value in any organization but it is not always appreciated by management, which is why we have to calculate it. That is we as music publicist needs to know where our news is published and actually how many people read it and how our message is perceived.

That is why we publicist choose to measure our efforts and here are some of the few

Ø  media monitoring,

Ø   Clipping services.

Ø  and mentions

That is why as music publicist we need to always measure our comings, so that we can always show our records labels and clients that we are a return on investment.

So future music publicist brace yourself because you are going in a competitive industry that require you to show them why they need to hire you unlike marketing which could be actually measured by sales. P.R also plays a contributing factor but the recognition is not always given.

The influence of new media in the radio and pr industry



the new way of radio
pic adapted:socila media sun

the new life of radio
picadapted:media sun

Radio has always been there and always loved by many but time have changed, times have changed where music artist and record labels owners used to beg for air play and the reason for that is the new media invading the radio industry, because now social network’s audience have a say on what they want to hear on the radio, they go as far as making their playlist on Facebook and twitter their control, their own content.


 but the biggest threat to the radio industry is the new pop culture of other new media that actually makes a lot of sense than radio like icons, radio iPods and the loss of audience loyalty. This is really not good for a music publicist like me, the question I would like to ask is where does it put the future of music publicist because if the radio loose more and more of their audience that means that we are losing our targeted audience and that means no more free publicity making public relations less relevant to the music industry.

nyda supporting musician to make their mark

it is believed indoor for a country to succeed in has to invest on it youth, but how come as the youth we cannot go banks and borrow money so that we can start own music labels or even study music or is it the fact that music is still taken as a hobby and not a serious business.

The national youth development agency (nyda) is a governmental agency that seeks to empower and develop the youth by funding them in their business ideas and also running mentorship programmes.

And this year The nyda has partnered with dj united (dju) and the sabc radio on the 7^th annual southern African music awards, take part initiative to empower the many young people who have talent and passion for music by offering them business skills within the music industry in the following field

Ø  Producers

Ø  Songwriters

Ø  Djs

Ø  And recording label ownership

Thanks to organisations like the nyda that understands that it is possible to make passion and talent into a business, just like me always wanted to become a musician but pity I did not have the talent of sing and rapping but because of the passion I have for music and public relations I was able to fuse the both and make a career out of it as a music publicist

press relations is still a powerful tool

most public relations practitioner adhere to one of the most effective theories in the public relations industry context which is adapt or preish

as i see most organistions, musicians and publicist are adapting to the ever changing world of technology, web 2.0 and social media. it also rises a question if traditional methods are useless or they just donot work anymore and one of the traditional methods which was mostly used by music publicist was press relations which is the promotions of

• news release
• music tours which will be coverd by the print media
• album reviews
• profiles of the band
• reviews of thr live shows

so for you to become a trendy and successful music publicist ues your new media tools and donot forget your traditional methods when you run your campigns, blending the two methods guranteens you a successful campign read more

67mintues or publicity stunts

NELSON MANDELA COVERBOOK PICTURE
PICTURE ADPATED FROM:
www.developmentworks.co.za

It is said that there is no such thing as bad publicity and whatever you do you should try and do something that will attract the media so that you can get your free publicity.

 As public relations practitioners we should advise our organisation and clients to take Mandela day and use it to make a difference in underprivileged communities. Now the question that lies among publicists is whether we should take Mandela day and turn it into a publicity stunt or whether we should be ethical about it and not seek for any media exposure, but turn it into a true altruism?

Some of the celebrities who took part in the so-called publicity stunt on Mandel day were:

v  Record label owner and artist Arthur Mafokate,

v  Afro-soul sensation Zahara, who sang a birthday so with millions of kids,

v  Former miss South Africa Bokang Montlane who spent time with the Nashua children’s Foundation and

v  last but not least Basic education Minister Angie Motshekga, who donated gifts to people in the Free State.

The question therefore stands if we publicist should be ethical and not try to use the Mandela day to get publicity but try to bring change without seeking media exposure read more

  

BEHIDE EVERY SUCCESSFUL FEMALE MUSCIAN IS A PUBLICIST



liar cover shoot before the bet awards
picture adpated from:www.claytonmorarmedia.com

As much as we would like to give all the credit to all the successful women who have made it in the music industry, but some of it has to be shared by the driving force behide them which are their publicist.

One women who is surely making it is our very own lerato kohl famously know as lira, she said all could have never been possible without her publicist who have got her great media coverage and here are some of the coverage she got

v  She did an interview on rebranding Africa with the Italian men magazine l’uomo

v  She also did an interview on her latest venture with destiny magazine

v  And was also featured in vogue on an on an article on the African theme

As lira smile all the way to the road to more success , she later add that is good to have a good publicist because public relations in really a return in investment, happy women month hope all music women follow lira advice to hire a publicist.read more

how to become a good music publicist

pic: adapted from
www.we love music pr.com

Have you ever seen a musician having an interview and saying all the right things in that certain interview .Or news story articles in a newspaper or magazine about the musician just know is all the hard work of the music publicist.

A music publicist is a person that works for a record labels, musicians and producers and. Their work is to bring attention and generate publicity to the record label and musicians..read more

Here are some of the tips to make you the best

v  Good writing: it is very important to know how to write a good media release and a feature article because these two things are the ones that will get attention.

v  Education: it is also important to have a foundation of the theory and practices of public relations because you will have to know pr strategies, ethics and the mass communication.

v  Networking: as a music publicist you need to be social able and networking is important because that is where you make working relationships and create media contacts.

v  Know your environment: know the industry and the environment in which you are working in so that you can know your relevant and latest trends.

So the next time you have you get struck read this blog and it will show you where you went wrong.

music to bring change



LEBO MATHOSA last alblum before she dead which was title
DRUMA QUEEN
pic:adapted from www.google.com



It is said that for you to know where you are going you should know where you come from. The reason why I wanted to write this blog was because I have seen how the new generation is taking advantage and with less respect for the music industry.

That some people had to scarfice their life so that today talented musician can make good music with passion and freedom.Recent I have had that a movie will be made about the life of the late Lebo Mathosa which will be played by the international actor queen latifer which has caused major complains that South Africa has an identity problem.

 And that it not proud of its actor and musicians, but looking at the positive side of this scenario is that involving an actor/musician like queen latifer it will give the movie great media coverage and great sales in terms of movie tickets and a chance for the whole world to know that south Africans are talented and it took great amount of scafices to take south African music to be known by the whole world. That is why today one of the legendary singer and song writer lira is now an international singer. And this movie will give the next generation to know, understand and respect South Africa music because it took years and a lot of tears for South Africans to be finally recognised as talented musician in an international scale.read more   

shout!let it all out

music has always had a way of evoking emotions or even bring bringing some kind of a positive feeling in individuals which brings change.it is the same  as advertising,in an advert of a certain product or services is advertised on television ,radio and different publications or even cyber space the moment we see that advert we want to be the first to try it out that is were Danny k and kabelo sought to bring change. when lucky dube was murder in 2007 Danny k and kabelo launch what is know as the shout camign. the project is all about motivating south Africans to take back their country and make it safer for everyone .on which they sell the shout apps in oder to fund organisations that fight and prevent crime some of these organisations are the matla a bana,smiling one, nicro and kulisa.

what really amazed me from the shout campaign was everything was done in the communication and pr prospective you would swear that is was done by a public relations preson and it was great on how they managed to get all  sponsorship like tracker,emi,Gallo music, velocity,vodacom,mnet,Sony music,carspa,mtn ,cellc ,8ta, sabc, news clip, primedia broadcasting and many more working together and they have successful done thing in the pr context  and even lunched their new anthem in a media lunch in Monte casino ill grand nu-metro cinema

let the good times roll

adapted from www.rollinstone.co.za/

as publicist we are forever trying to get that for publicity for our organisations and clients, but in the music industry it can often be very changeling because they are not enough publications that cater for our specific gener for our music artist. the 19 of November 2011 south African welcomes the new rolling stone south Africa's,rolling stone is a publication which was founded by jonn wenner in 1967 at the age of 21

rolling stone is a publication that is writing was and is still aimed at writing for the backstage musicians and always to be the first one to revealing secrets to musician .however the publication is causing alot of debate in south Africa if whether should south Africa allow another American brand that is has expensive in advertisement than having our own publication that is 100% south African and cultural orientated to the views of south Africans

the first issue of rolling stone south Africa is graced by the heaviest rock n roll jazz muso bra huge who holds more cultural weight than any muso in the country. the publication is here to inform ,promote and entertain and this is a good platform for music publicist to air their creative publicity stunt on a publication that is for music lovers now our pitch letters and release will not go to waste.read more on www.rolling stone south Africa.

they build you and they can destory you



zahara at the photo shoot of her ablum (source http://www.howitmsn.zelebez.com/) 



the media plays an important part in the lives of  many people in south African because most of our perceptions are  based on what we hear,read and watch and on what the world is really like even framing the ones who are in the public eye what they lives are really like or what they believe in so that we can base our lives and opinions on that do or say.



tk and zahara at the royal palance after her performance(sourcewwgoogle.com)



on Sunday the 15th of April an article was published that made social networks to go wild. the article was about the muilt rand recording artist Zahara who is sign under TS records.

 accusations were made that the record label was exploiting her and the main culprits are tk nciza and sbu leope that they were using her talent for personal gain while the the journalist named they source as nomade and mbangeda as the sayed that their sister Zahara doesn't have control over her money and is forced to live with nciza and is treated like a servant. and sometimes asks a loan from her mother just to buy airtime and she way quick to resposed to this rumours"papers may write what ever they like,but i know that i have been great kid in my family and ts record too has been good to me " and later went on to a radio interview at  umhlobo wenene fm breakfast show on Tuesday.as she claims that she is not being misused  and tk nciza is treating her very well and concluded by saying that she is taking her time about on buying her things and will buy when she is good and ready.



dj sbu and zahara at the the mtn sama 18 party(sourcewwwgoogle.com)



the question stand if really that our local record labels like TS records are exploiting our local artist or that our own South African media is framing our local in a bad light because the South African music awards are only a few weeks away. maybe giving her  bad publicity so that she doesn't get any vote for the public for song of the year. and please before you can judge or foam your perception about TS records, zahara and the south African media ask yourself this question is south African record labels exploiting our local artist or is that our musician not educated enough to turn music to a business's or is it that our South African media is framing this agenda for us and we just believe everything they report to us for more reading click here.

the parltones go green pr

photo taken at the parltones website

 IN the practice of public relations is either you adapt or perish that is the same in the music industry.as many going green projects are under way many public relation practitioner would tell you that in the practice of public relations. green projects are happening all the world so it is time for public relations practitioners to keep up with the times and make public relations a trendy profession and adapt to what is called green pr.

the publicist of the parltones clearly adapted to the environment when the parltones were made the spokesperson for the carbon free programme which is to plant trees in south Africa and since than they have teamed up with the south African broacating corporation (sabc) 3. and part of their public relations plan which is aimed at changing south Africans perceptions and behaviour about saving the environment and going green they have made a music video.  "stars fall down" which shows the parltones in the near future viewing the burnt out earth from a spaceship whilst growing a new plant and this music video has had a big impact on the people unlike other projects this one really did evoke change.

this is really a great public relation programme that even got great publicist for the band this shows that in the practice of public relation and the music industry we should operate in a open system adapt quick to the environment in this case the( music industry) or you will perish for more information go to this link(parltons and carbon free)

jaziel brothers go csi

image is a very important aspect  in the practice of  public relations and communication that is why we public relations practitioner manage people perceptions. so that our clients or organisations image may be conceived as good same as in the music industry .because now the audience have been brought to attention of corporate social investment(csi) activities by music that is why csi is is regarded as the latest publicity tool or weapon that is why radio stations and television stations and record labels have campaigns in the name of csi.

 jaziel is a music,media and entertainment record label focused in communicating love and unity through music. it is empowered by blacks and it is fully black owned by the jaziel bothers who emerged as entrepreneurs who understand what one goes through when you are still trying to established a name for your self in the music industry. that is why they are running this csi project which is about developing talent and empowering young people growing in poor communities. and since they start this positive csi project they have achieved huge publicity and and an increase in record sales. that is why is it wise for junior public relations practitioner to use this weapon as a communication and media strategy.for more information go to http://www.jaziel.com/

the downfall of record labels

a few months ago i went to my hometown where i grew up and i was welcomed with warm hands by my long lost friends who were now opening their own record label.which did not surprise me because we all thought that we could sing and rap but as they were planning their management team their never mentioned public relations and marketing as a management communication tool but they were gone use promotions as they only communication strategy.which made me give them some little education about the practice of public relations and the value and importance of marketing and public relations in thier organisation.this made me ask myself on how do these record labels survive without this communications function

the  answer i was looking  was the downfall of record label because they do not survive the fall and i later went on to reading a book that made a conclusion on what i was thinking was the truthhow the wired generation revolutionized music.

the south African music industry is growing everyday causing a huge demand for music producers and artist to open up they own record labels which is very good because many raw talent is been discovered. but the problem is these people who own this record labels who do not have enough management skills to run their organisations and they do not use marketing and public relations tools for their communications and media relations causing many organisations to close down because of bad publicity and lack of promotions this proves that without good communications strategies,media management traing and good media relationships which are constantly maintained the organisation will fall http://www.pampelmoose.com/.

PR IS ESSENTIAL IN THE MUSIC INDUSTRY

some say all you need is love while other say all you need is music because music has always been one of those few things in the world that has the power to bring people to together.while most of the music artist are very talent and will mostly die for fame and staying in the lime light is very important inoder to sustain their musical profession and all they need is a good publicity team to do that.

public relations functions are much more valued and significant than people realise or notice because public relations generates publicity,generate value far above and beyond album sale and can even get their  music artist on the billboard charts.ACCORDING TO JACQUELINE AKBARIAN(DO YOU NEED AN INTERSHIP TO GET A JOB)i believe the record labels and publicity team of both the superstars Madonna and Britney spears,knew exactly how they were going to be branded,because both the women which followed with the idea.the events and the endorsement deals and this was done with public relations and branding are the elements that turn ordinary artists into living legends.

the publicity team at the record label has to alwayss be smart ,creative and help create and build an image of an artist .because if the image of the artist change from time to time as the artist grow older and become better know throughout the world and the publicity team is to keep the fans wanting and asking for more of the artist.  for more information go to www.blogger.jounalistics.com/2010.za

just cant ignore it

the time for change has arrived and it cannot be ignored anymore as many publicist in the field of the music industry are adapting to new communication strategist such as the new media. the new media is a fast is  communication tool that makes it easy for music artists, bands, record labels and publicists to stay in touch with the fast changing world and have successful public relations campaigns.HTTP://www.social%20media%20and%20music%20pr.com/ a publicist at the beggars group of labels Sony klolowart sayes that her company uses social media to discover new music artist to work with on the social network my space where most bands post their music videos. and if the record label likes their music they investigate their public image on their facebook and twitter page to see how do they present themselves and are they professional enough to work with them because these days in the music industry is longer about how talented you but about your public image.

the time for change is now the music industry publiclist have to start embracing the social media's importance and teach thier clinets and artist to use these social media tools strategically and also use it thier concerts for audience impact and connectness and lastly simply creating publicity for themselves and all this could be a start of adatping to changing ways of doing business and and if we as publicist adapt to this new media we keeping public relations a relevent profession as we learn how to balancing traditional public relation with the opportunties the new media has brought.

as the new media invades the public relations world things are evolving in ways we can't even imagine that is why it is so exciting because rules are changing and roles are becoming less defined, but public relations keeps the bar vary high in scanning the latest trends  before even the publics know about it because marketing is now using social media to market thier music artist and the services, so that is it you can try and ignor the importance of new media and stick to your traditional communications ways chances are that your campaign will be less effect on your targted audience.