Tuesday, 10 April 2012

jaziel brothers go csi


image is a very important aspect  in the practice of  public relations and communication that is why we public relations practitioner manage people perceptions. so that our clients or organisations image may be conceived as good same as in the music industry .because now the audience have been brought to attention of corporate social investment(csi) activities by music that is why csi is is regarded as the latest publicity tool or weapon that is why radio stations and television stations and record labels have campaigns in the name of csi.
 jaziel is a music,media and entertainment record label focused in communicating love and unity through music. it is empowered by blacks and it is fully black owned by the jaziel bothers who emerged as entrepreneurs who understand what one goes through when you are still trying to established a name for your self in the music industry. that is why they are running this csi project which is about developing talent and empowering young people growing in poor communities. and since they start this positive csi project they have achieved huge publicity and and an increase in record sales. that is why is it wise for junior public relations practitioner to use this weapon as a communication and media strategy.for more information go to http://www.jaziel.com/

19 comments:

  1. It is very important to look after your image,and also investing in the future which in this case the jazel brothers are impowering young people.Big ups to them.But wht is that big blank block doing there???????????????????????

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    1. i think this a clever way to build a good image and relationship with your stakeholders

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  2. Jaziel brothers know axactly how to build a good image for themselves. Not alot of artists consider giving back to the community, they only focus on benefiting themselves and on no one else.

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    1. and the best part here is that they are not giving money but they are giving thier time

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  3. Jaziel brothers are really doing a good job by involving themselves in CSI projects that really shows that they appriciate their fans support.This will surely also have a positive impact on their image.

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    1. and a long lasting relationship with they stakeholders

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  4. YES CLIVE, TIME IS ALSO SOMETIMES BETTER THAN MONEY. IT'S GOOD TO SEE THE JAZIEL BROTHERS GIVING BACK TO THE COMMUNITY BY DEVELOPING TALENT AND EMPOWERING THE YOUTH.

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    1. that what we prps need to do when implemting communication strategies

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  5. wow its so amazing to see South African artists getting involved in CSI projects and recognising the people who buy their music.

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    1. yes i know it is really great that the tools of pr are finally been put to good use

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  6. This is really good because most artists donot give give back to the community and for the fact that they took there time it means a lot than just giving money.

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    1. and it makes the publics and the organisation to have a strong relationship

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  7. csi is really a great way to gain publicity for your organisation and build a good image.

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    1. this should be part of a strategic coomunication plan for every organisation

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  8. in most organisations the PR department is not taken serious as an asset for the organisation grow or revenue makers.

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  9. In deed CSI does enhance the chances of a company to grow especially to gain the public's approval

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  10. Giving back to the community is very impotant for the CSI programme and it makes the general public as well as your community to respect you as an artist

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