music has always had a way of evoking emotions or even bring bringing some kind of a positive feeling in individuals which brings change.it is the same as advertising,in an advert of a certain product or services is advertised on television ,radio and different publications or even cyber space the moment we see that advert we want to be the first to try it out that is were Danny k and kabelo sought to bring change. when lucky dube was murder in 2007 Danny k and kabelo launch what is know as the shout camign. the project is all about motivating south Africans to take back their country and make it safer for everyone .on which they sell the shout apps in oder to fund organisations that fight and prevent crime some of these organisations are the matla a bana,smiling one, nicro and kulisa.
what really amazed me from the shout campaign was everything was done in the communication and pr prospective you would swear that is was done by a public relations preson and it was great on how they managed to get all sponsorship like tracker,emi,Gallo music, velocity,vodacom,mnet,Sony music,carspa,mtn ,cellc ,8ta, sabc, news clip, primedia broadcasting and many more working together and they have successful done thing in the pr context and even lunched their new anthem in a media lunch in Monte casino ill grand nu-metro cinema
It is so nice to see so many big brands come together and do something that will benefit the country.
ReplyDeleteour in the name of music
Deletei think this wwas reli a brilliant idea because by their use of media they are trying to rich a diverse audience and they are spreading the message very fast, and by doing so their are going to reach the objectives of the campaignes
ReplyDeleteand for a change in south africa we are bring changing throug music
DeleteWell this is such a nice a initiative done by our local artists. the companies who are also supporting this great idea are doing a good thing that will also benefit them interms of free publicity and building a nice image about them
ReplyDeleteyes this is good because it is building a good reputation
DeleteI guess they did their job very well since they managed to get so many sponsorships.
ReplyDeleteit was like the were trained pulic relation people
DeleteI would like to say well done to these guys for taking step against crime in our country.
ReplyDeleteand what a great way to combat crime
DeleteWow Kabelo and Danny K's NGO is one of the best any celebrity has ever done in South Africa, I like the fact that they have helped those who want to persue their careers in the force. A very good intiative and its something I would'nt mind supporting. Big ups to the SHOUT CAMPAIGN.
ReplyDeleteand it has decreaed something like like 3% of the crime in the country
Deletewow very nice great minds.
DeleteI think this campaign is working well becuase since after Lucky Dube's death we never heared anything regarding the killing of Our celebrities.It shows that their messages are well delivered to the ears of the public in order to reduce crime.
ReplyDeleteyes it is very effect
Deletei think Shout campaign is trying the best to limit crime because is very high i have been robbed so that why i wish people can really support this campaign to avoid being victims
ReplyDeleteyes i think every south african shoud support this full
DeleteCan you imagine if it get a proactive PRP what would happen to the campaign and the change they are trying to bring, great work.
ReplyDeletesome real hardcore pr work that has been done by danny k and kabelo
DeleteI have to say well done to our local artists who have taken they time to try and make our country a crime free country. This goes to show that they might be living a better life but they are showing us that what affects us also affect them.
ReplyDeleteyes crime affect us all
DeleteI wish these campaigns were effective. I just feel like a lot of money goes in to all of them but still nothing is done, instead crime is increasing instead of decreasing. I feel more people should get involved so we can see better results.
ReplyDeletebut i tell you the truth when i say that this one is very effective aad gas a long lasting impact on people lives
DeleteWhen I see esults I'll agree with you, for now I wish superman and batman were real.
DeleteThe power of music is making a different just like sports(soccer), this is a way of communication with the public. Big up to everyone who took his/her time in fighting crime.
ReplyDeletebig ups to evrybody who supported it
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