a few months ago i went to my hometown where i grew up and i was welcomed with warm hands by my long lost friends who were now opening their own record label.which did not surprise me because we all thought that we could sing and rap but as they were planning their management team their never mentioned public relations and marketing as a management communication tool but they were gone use promotions as they only communication strategy.which made me give them some little education about the practice of public relations and the value and importance of marketing and public relations in thier organisation.this made me ask myself on how do these record labels survive without this communications function
the answer i was looking was the downfall of record label because they do not survive the fall and i later went on to reading a book that made a conclusion on what i was thinking was the truthhow the wired generation revolutionized music.
the south African music industry is growing everyday causing a huge demand for music producers and artist to open up they own record labels which is very good because many raw talent is been discovered. but the problem is these people who own this record labels who do not have enough management skills to run their organisations and they do not use marketing and public relations tools for their communications and media relations causing many organisations to close down because of bad publicity and lack of promotions this proves that without good communications strategies,media management traing and good media relationships which are constantly maintained the organisation will fall http://www.pampelmoose.com/.
The underlying problem is that people do not know about the peactice of PR and Marketing in the business world so we must not blame them,BUT HOW DO THEY PROMOTE THEMSELVES THOUGH?????????
ReplyDeletethey usually depend on distubutions company to handle thier promotions which is not effective because the people who do it are not trained for for the practice of pr
DeleteIndeed the education of pr and marketing is important..But how legit is the raw material really?,is it that big,demanding the new record labels?.Already the exsisting record labels are suffering because of the black market now how well are the new once gonna function in this industry?.
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ReplyDeleteI meant practice
ReplyDeleteok
Delete@thobeka they only use promotions which has very little effect on thier publics
ReplyDelete@motsosfeeds but how we as prp educate these organization about the value of pr
ReplyDeletewell said guru but let us be more realistic people start recording companies because they think its all about the money and fame and another major problem is the fact that people tend to think they know how the industry can be managed, i mean if zola can do it how can i fail and this is due to lack of skills and training.
ReplyDelete@vincent well said, but you as a up and coming publicist in the making what are you doing or have done to educate people about the value of pr before you use the word "realistic" let us not judge people of thier chanlleges or faliures but let us help them buil better organisation with the help of pr.
ReplyDeleteas up coming PRPs we have to continue developing PR and Marketing companies,have a task to approach new recort companies and educade them about hte importance of PR and Markweting in an organisation.
ReplyDeletei hear you moimane but as junior prprs do we have the platfoam to do this because we are still young in this industry
Deletenicely said brother, at first organisations did not see the role of PR department but these days its only a very few of them who still have that perception. organisations have now recognised the equal importance of each and every department that makes an organisation. after all i think you will agree with me that "THE WHOLE IS BIGGER THAN THE SUM OF ITS PARTS" the down fall of record labels is a sad thing and i think that organisations should continously do environmental scanning to avoid such things.
ReplyDeletemy sister before you can even start doing your environmental scanning you neeed to operate in an open system
DeleteThere is lack of knowing and understanding Public Relations in some of the organisation, from what i learned so far in PR course ALMOST ALL COMPANIES NEED PRP's in order to be successful. Your friend need to be lighten up so he/she can have a good functioning organisation.
ReplyDeletedo not worry ,my friends are now aware of the value of pr in thier record label thanks to me
Deletelack of knowledge and education also leads to poor business management of record labels, because people seem to forget that recording companies are also businesses and need to be handled in that manner
ReplyDeletebut it is our duty to educate our organisation about pr as a management tool through communications
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