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| photo taken at the parltones website |
IN the practice of public relations is either you adapt or perish that is the same in the music industry.as many going green projects are under way many public relation practitioner would tell you that in the practice of public relations. green projects are happening all the world so it is time for public relations practitioners to keep up with the times and make public relations a trendy profession and adapt to what is called green pr.
the publicist of the parltones clearly adapted to the environment when the parltones were made the spokesperson for the carbon free programme which is to plant trees in south Africa and since than they have teamed up with the south African broacating corporation (sabc) 3. and part of their public relations plan which is aimed at changing south Africans perceptions and behaviour about saving the environment and going green they have made a music video. "stars fall down" which shows the parltones in the near future viewing the burnt out earth from a spaceship whilst growing a new plant and this music video has had a big impact on the people unlike other projects this one really did evoke change.
this is really a great public relation programme that even got great publicist for the band this shows that in the practice of public relation and the music industry we should operate in a open system adapt quick to the environment in this case the( music industry) or you will perish for more information go to this link(parltons and carbon free)
Indeed this is really a good public relations stunt because the Parlotones is proving that it is a band that cares and observant about what goes on within the counrty and the world.
ReplyDeleteand making the public to support thier events and buy thier cds
DeleteIt is really a good initiative that they are part and a good way of gaining publicity. I think besides publicity it is their way of CSI
ReplyDeletethat is why we prps need to stop focusing only on press release and start using csi as a tool
DeleteThis campaign will benefit both the parties Parlotones and earth, as Parltones will get lots of publicity this could even increase thier sale of mucic and on the other hand the project of changing the earth and human behaviour can improve.
ReplyDeletei think as music prps we should encourage our artist to do the same
Deletethis is really a good initiative. the public just like myself are reaaly touched by this, as it will help save our planet. it is realy a good way of persuading people when using well-known celebrities like Porlatones to change people's perceptions.
ReplyDeletebut the question is are your perceptions changed about going green
DeleteTrue hey, props to the PR of the Parltones for such a great job, in showing proactivity.
ReplyDeletetotally agree
Deletewell done to the parlotones and their public relations practitioner who are clearly indicating that as music artists they care about the deforestration that is happening around South Africa.
ReplyDeleteand taking part in the new practice of pr which is known as green pr
DeleteIt is rare for musical artists to want to make a differance in environmental issues, its usually about combating crime and HIV and AIDS, so this is quiet refreshing.
ReplyDeleteit is good that we are now combating enviromental issues than always focusing only on hiv and aids
DeleteIt is just a wonderful work done by Parlotones PRP For looking after the environment and it is also another way of gaining a good publicity.
ReplyDeleteit is like killing two brids by one stone
Deletethis is really a good initiative that was done by the Parlotones and this could have an effect on people becauuse they are public figures
ReplyDeleteand it has also changed thier perceptions about going green
Deleteit is a good thing that this artists chose to be unique and focus on enviromental issues and give HIV/AIDS a break because it has been almost every artists project, though it was not a bad thing. and again i think they made an alarming statement to the other artists that they should be unique in a sense that they still shake hands with the future.
ReplyDeleteTHANK YOU FOR AGREEING WITH ME WE CAN NOT ONLY FOCUSE ON HIV AND AIDS
DeleteThis is a very good way of raising awareness for the fight against global warming especially by prominent people such as Parlitones, and I think is a good campaign too because its gonna generate publicity for them as well as making them good public figures because this shows that they don't only care on getting publicity but value nature as well
ReplyDeleteand it far more effective than other previous campigns such as lights off day because this one is actually appealing to south africans because it is made by south africans
Deletethis show how musician can make a change or raise awareness just by singing not only is this project not creating good image for the parltons but creating awareness
ReplyDeleteTHAT IS WHY AS PRPS WE SHOULD USE OUR PR CAMPIGNS THROUGH MUSIC TO GET OUR MESSAGES HEARD
DeleteWell said @ Music Avenue, I have to take off my hat for The Ptones! I wasn't really a follower of their music, but after their "going green" campaign, I've come to know more about them - a good PR strategy indeed! So many selfish performers out there can learn a lot from this!
ReplyDeleteand has change a lot of bad perceptions about going green
DeleteI think this is a good initiative but who is it aimed at really? in South Africa, majority of the population is black people and even though we know about this group of artists, we don't really listen to their music. so my question to you is, is this aimed at the White minority? and come to think of it, how many black people know about going green? from what I've seen, green is not so big in South Africa yet.
ReplyDeletei would like to belive that as south africans we are one so to answer to your question is aim at people who care about thier envrionment
Deleteit is always good for the parlotones as the artist to make sure they do good in their music which build a good reputations of their image.
ReplyDeleteand good reputation is everything in this industry
DeleteThis is a good initiative it shows that the Parltones support the carbon free programme and seeing the Parltones as the well known artists support ths campaign lets hope that more people will also follow and support the carbon free programme
ReplyDeletei think they have set an example and many will follow
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