the time for change has arrived and it cannot be ignored anymore as many publicist in the field of the music industry are adapting to new communication strategist such as the new media. the new media is a fast is communication tool that makes it easy for music artists, bands, record labels and publicists to stay in touch with the fast changing world and have successful public relations campaigns.HTTP://www.social%20media%20and%20music%20pr.com/ a publicist at the beggars group of labels Sony klolowart sayes that her company uses social media to discover new music artist to work with on the social network my space where most bands post their music videos. and if the record label likes their music they investigate their public image on their facebook and twitter page to see how do they present themselves and are they professional enough to work with them because these days in the music industry is longer about how talented you but about your public image.
the time for change is now the music industry publiclist have to start embracing the social media's importance and teach thier clinets and artist to use these social media tools strategically and also use it thier concerts for audience impact and connectness and lastly simply creating publicity for themselves and all this could be a start of adatping to changing ways of doing business and and if we as publicist adapt to this new media we keeping public relations a relevent profession as we learn how to balancing traditional public relation with the opportunties the new media has brought.
as the new media invades the public relations world things are evolving in ways we can't even imagine that is why it is so exciting because rules are changing and roles are becoming less defined, but public relations keeps the bar vary high in scanning the latest trends before even the publics know about it because marketing is now using social media to market thier music artist and the services, so that is it you can try and ignor the importance of new media and stick to your traditional communications ways chances are that your campaign will be less effect on your targted audience.
the power of new media i never thougtht it could be so influecial and so strong into the music industry thank for such an informative blog that really gave me some education
ReplyDeletethanks it good to know that i did good with this blog that's why it is important for us junior publicist to learn as much as possible about the new media because that is our most important tool
ReplyDeletenew media is really creating good oppunities for musician llok at justine bieber who new that from Youtube he could be such a big star and an inspiration to the young talent youth
ReplyDeleteTHE POWER OF MEDIA! New media is also utalised because it give targeted audience to respond to the messages transmited in a fast line and anytime.
ReplyDeletetrue that guru but remember that some of the people who do music and post it on social media networks some they loose because of corrupt artist who like stealing other peoples material.
ReplyDelete@grace the youtube space is even saving organisation a lot of money when they are looking for new artist to sign up
ReplyDelete@thembanator feedback is imprtant in the practice of pr and social media is helping alot in that context
ReplyDelete@vincentbut we cannot avoid it because social media is taking over
ReplyDelete