Friday, 16 March 2012

PR IS ESSENTIAL IN THE MUSIC INDUSTRY

some say all you need is love while other say all you need is music because music has always been one of those few things in the world that has the power to bring people to together.while most of the music artist are very talent and will mostly die for fame and staying in the lime light is very important inoder to sustain their musical profession and all they need is a good publicity team to do that.

public relations functions are much more valued and significant than people realise or notice because public relations generates publicity,generate value far above and beyond album sale and can even get their  music artist on the billboard charts.ACCORDING TO JACQUELINE AKBARIAN(DO YOU NEED AN INTERSHIP TO GET A JOB)i believe the record labels and publicity team of both the superstars Madonna and Britney spears,knew exactly how they were going to be branded,because both the women which followed with the idea.the events and the endorsement deals and this was done with public relations and branding are the elements that turn ordinary artists into living legends.

the publicity team at the record label has to alwayss be smart ,creative and help create and build an image of an artist .because if the image of the artist change from time to time as the artist grow older and become better know throughout the world and the publicity team is to keep the fans wanting and asking for more of the artist.  for more information go to www.blogger.jounalistics.com/2010.za

17 comments:

  1. The first priority in music industries is a good image in order to become well known in a good manner.I think it is necessary for all music industries to have Public Relations Practitioners to create thier image in order to become robust industries.

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  2. i think creating an image it is not that hard but maintain it may be the biggest challenge for public relation practitioners especiaaly when you are dealing with music artist

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  3. @marvee but in these record label they prefer marketing than pr and they forget about image management

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  4. honestly maintain music atrist image can be very trick given the way the live thier lives fro example bongani fassie

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  5. image is everthing to an artist the is no point in being good at what you do then no one knows about you.so having a good PRP is an essential and maintainng that image is also very important

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  6. Clive i do second that point of view "in these record label they prefer marketing than pr and they forget about image", once you're in you have to market(marketing) so that your music sells a lot and once you achieve that you get confident to stay in the industry.

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  7. record companies need both departments(PR and MARKTING) for the success of their companies.however,other companies have less knowledge about PR.it will be an advantage for companies to have both departments for a good working relationship as their ultimate goal is more less or the same.

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  8. @simangele but the value of pr is not always recognised in many organization mostly in(music)

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  9. @thembator i think these organisation value profit than image

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  10. @moimane lets us as junior prps teach these organization about the value of pr and work hard to implemate what we call the communications departement

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  11. it has always been a necessity that musicians need to have their own public relations officers because the music industry is one of the industries that can be easily manipulated by fame and specifically the artists. it is off a great importance that they seek public relations skills

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  12. yes it essentially public relations is one of the most vital function needed in every organisation to make music industry more public related.

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  13. public relations has been taken for granted for too long,hence you read terrible stories about our local artist...image and public consent will determine the succes of an artist,the need of pr in music industry is undebatable

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  14. @refi m total agree with you but these organization complain that pr is costly

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  15. @kgauhelo that is why as prps we need to educate people and organization about the value of pr

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  16. media guru i think that the success of an artist is largely dependent on the amount of exposure you get so public relations practitioners need to play their role in making sure that their artists are well marketed or put out there.

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