It is a proven fact that P.R adds value in any organization but it is not always appreciated by management, which is why we have to calculate it. That is we as music publicist needs to know where our news is published and actually how many people read it and how our message is perceived.
That is why we publicist choose to measure our efforts and here are some of the few
Ø media monitoring,
Ø Clipping services.
Ø and mentions
That is why as music publicist we need to always measure our comings, so that we can always show our records labels and clients that we are a return on investment.
So future music publicist brace yourself because you are going in a competitive industry that require you to show them why they need to hire you unlike marketing which could be actually measured by sales. P.R also plays a contributing factor but the recognition is not always given.
Every employee add value into the organisation. As for PR, it will take time to be appreciated by management because they still struggle to find the right balance of undrstand the value of PR in an organisation.
ReplyDeleteAgree with Themba,as PR in the organiosation is not an easy thing for the top management to admit that PR add more value,because some they are threaten that they might loose positions through the introduction of it.
ReplyDeleteI aggree with themba also Music publicist need to find right channels/mediamus to use for them to communicate with their target audience if they must establish a new platform well let it be done.
ReplyDeleteTrue, many people think PR is another useless course people take at varsity, while in actual fact it is a very important aspect for every company. People need to realise that PR can do so much more for them.
ReplyDeleteit is so suprising that other people don't even know what a publicist or public relation(PR),that why we need to make sure that universites don't only emphasize on engeneering and other career they have to have look at PR also so that we can have more PR students that will increase knowledge on PR and the has to be different platforms were they can attract companies to have PR
ReplyDeleteI think PR is more valued because we are the eyes and the ears of our company, so if PR is less valued who will put company's messages across? who will speak on behaf of the company? and who will build company's brand?. I think PR is much important and every company needs to consider it.
ReplyDeletethere is just a small amount of companies who still do not value the prp's.publicists are the ones who must make sure that each company values their profession.
ReplyDelete