It is a proven fact that P.R adds value in any organization but it is not always appreciated by management, which is why we have to calculate it. That is we as music publicist needs to know where our news is published and actually how many people read it and how our message is perceived.
That is why we publicist choose to measure our efforts and here are some of the few
Ø media monitoring,
Ø Clipping services.
Ø and mentions
That is why as music publicist we need to always measure our comings, so that we can always show our records labels and clients that we are a return on investment.
So future music publicist brace yourself because you are going in a competitive industry that require you to show them why they need to hire you unlike marketing which could be actually measured by sales. P.R also plays a contributing factor but the recognition is not always given.
