music has always had a way of evoking emotions or even bring bringing some kind of a positive feeling in individuals which brings change.it is the same as advertising,in an advert of a certain product or services is advertised on television ,radio and different publications or even cyber space the moment we see that advert we want to be the first to try it out that is were Danny k and kabelo sought to bring change. when lucky dube was murder in 2007 Danny k and kabelo launch what is know as the shout camign. the project is all about motivating south Africans to take back their country and make it safer for everyone .on which they sell the shout apps in oder to fund organisations that fight and prevent crime some of these organisations are the matla a bana,smiling one, nicro and kulisa.
what really amazed me from the shout campaign was everything was done in the communication and pr prospective you would swear that is was done by a public relations preson and it was great on how they managed to get all sponsorship like tracker,emi,Gallo music, velocity,vodacom,mnet,Sony music,carspa,mtn ,cellc ,8ta, sabc, news clip, primedia broadcasting and many more working together and they have successful done thing in the pr context and even lunched their new anthem in a media lunch in Monte casino ill grand nu-metro cinema
