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| NELSON MANDELA COVERBOOK PICTURE PICTURE ADPATED FROM: www.developmentworks.co.za |
It is said that there is no such thing as bad publicity and whatever you do you should try and do something that will attract the media so that you can get your free publicity.
As public relations practitioners we should advise our organisation and clients to take Mandela day and use it to make a difference in underprivileged communities. Now the question that lies among publicists is whether we should take Mandela day and turn it into a publicity stunt or whether we should be ethical about it and not seek for any media exposure, but turn it into a true altruism?
Some of the celebrities who took part in the so-called publicity stunt on Mandel day were:
v Record label owner and artist Arthur Mafokate,
v Afro-soul sensation Zahara, who sang a birthday so with millions of kids,
v Former miss South Africa Bokang Montlane who spent time with the Nashua children’s Foundation and
v last but not least Basic education Minister Angie Motshekga, who donated gifts to people in the Free State.
The question therefore stands if we publicist should be ethical and not try to use the Mandela day to get publicity but try to bring change without seeking media exposure read more
everything nowadays is not done for the sake of pure altruism,they believe they should do what will benefit them if they really thought they do it from the heart it should be only a once of thing they should be doing the 67 minutes everyday or Month
ReplyDeleteso do you think contributing 67 mintues will bring change
DeleteTo be recognised in this world you have to do something special that will make the public to be aware of what you are doing and the only way is to connect with wellknown people to get pubicity.And the 67 minutes was an opportunity for those who took part on Mandela day to be recognised.
ReplyDeleteso what you saying is that getting publicity is more than helping people
DeleteA lot of people and Organisations use Mandela as a way of getting fee publicity and exposure, there is no other reason. Mandela day should be made Mandela month in that way a lot of things would get done like painting schools, gardens, cleaning then it doesnt matter if they get free publicity.
ReplyDeleteenough said
DeleteI think that as publicist we should be ethical and do everything out of true altruism.
ReplyDeletei think as publicist we should always try and get coverage but in the right channels
Deleteso true Bongani people do things for public recognition hey.
ReplyDeleteany factual inforamtion that can back that up
DeleteSome time people are not seeking for exposure, is the media that is after them.
ReplyDeleteso the media is to blame for using 67 mintues of mandela day for publicity stunts
DeleteI think publicists should be ethical and not use Mandela day to get publicity. If they want publicity for thier companies they should simply host events.
ReplyDeletegood idea or run a csi programme if they want to help
DeleteYou know sometime people do community works out of their pure hearts but some how the media always find a way to community services and cover the available story.
ReplyDeletewhy is always the media fault
Deletei think publicists should be ethical about it and turned it into true altruism
ReplyDeletethat is what i also think but bare in mind that media is coverage is expensive
DeleteI think in todays media world, the main focus is on the bottom line, it is all about generating publicity for personal image or the organisation. Although there is still a few prominent figures who do things out of the goodness of their own hearts, I think a lot of people and organisations are moving away from altruism to profit and publicity.
ReplyDeletebut at the end of the day can you blame them i think you kown the pressure we have as prps to prove our value
Deletenot every one is using mandela day as a step stone to publicity, some organisations are doing it because its the right thing to do
ReplyDeletebut why invite the media to to cover it
DeleteThe truth of the matter that bad publicity does exist, and this puts celebrities and thier families in shame.
ReplyDeletepublicity is publicity at the end of the day as long as you are getting your name out there
DeleteNowadays its a very few number of people who do something just from the pure goodness of their heart.
ReplyDeletelike oprah that is the only person i know that dose it out of the goodness of her heart
Deletethis is one of the living legends a world known legend who has dine well for his country and the world as a whole we should learn from people like this
ReplyDeletethat is why i think this day should be respected and let us be ethical about
DeletePublicity is Publicity...as long as we know the good things that Organisations and people are up to, we should take advantage of important dates and people to crate even more awareness
ReplyDeletethink like a real be publicists but where do we put ethics in the picture
Deletebut no eveyone did the 67minutes to create publicity for their organisation becauiuse not all the organisations that took part got coverage from the media, meaning they did it for their own good it was not a publicity stunt
ReplyDeletebut if the did not coverage from they 67 mintues of glory then where did you hear about it
DeleteI feel that the Nelson Mandela's 67 minutes is now more than giving back but also trying to attein publicity by major organisations.
ReplyDeletebut the question im trying to frase is it wrong or right
Delete