how to become a good music publicist

pic: adapted from
www.we love music pr.com

Have you ever seen a musician having an interview and saying all the right things in that certain interview .Or news story articles in a newspaper or magazine about the musician just know is all the hard work of the music publicist.

A music publicist is a person that works for a record labels, musicians and producers and. Their work is to bring attention and generate publicity to the record label and musicians..read more

Here are some of the tips to make you the best

v  Good writing: it is very important to know how to write a good media release and a feature article because these two things are the ones that will get attention.

v  Education: it is also important to have a foundation of the theory and practices of public relations because you will have to know pr strategies, ethics and the mass communication.

v  Networking: as a music publicist you need to be social able and networking is important because that is where you make working relationships and create media contacts.

v  Know your environment: know the industry and the environment in which you are working in so that you can know your relevant and latest trends.

So the next time you have you get struck read this blog and it will show you where you went wrong.

music to bring change



LEBO MATHOSA last alblum before she dead which was title
DRUMA QUEEN
pic:adapted from www.google.com



It is said that for you to know where you are going you should know where you come from. The reason why I wanted to write this blog was because I have seen how the new generation is taking advantage and with less respect for the music industry.

That some people had to scarfice their life so that today talented musician can make good music with passion and freedom.Recent I have had that a movie will be made about the life of the late Lebo Mathosa which will be played by the international actor queen latifer which has caused major complains that South Africa has an identity problem.

 And that it not proud of its actor and musicians, but looking at the positive side of this scenario is that involving an actor/musician like queen latifer it will give the movie great media coverage and great sales in terms of movie tickets and a chance for the whole world to know that south Africans are talented and it took great amount of scafices to take south African music to be known by the whole world. That is why today one of the legendary singer and song writer lira is now an international singer. And this movie will give the next generation to know, understand and respect South Africa music because it took years and a lot of tears for South Africans to be finally recognised as talented musician in an international scale.read more   

shout!let it all out

music has always had a way of evoking emotions or even bring bringing some kind of a positive feeling in individuals which brings change.it is the same  as advertising,in an advert of a certain product or services is advertised on television ,radio and different publications or even cyber space the moment we see that advert we want to be the first to try it out that is were Danny k and kabelo sought to bring change. when lucky dube was murder in 2007 Danny k and kabelo launch what is know as the shout camign. the project is all about motivating south Africans to take back their country and make it safer for everyone .on which they sell the shout apps in oder to fund organisations that fight and prevent crime some of these organisations are the matla a bana,smiling one, nicro and kulisa.

what really amazed me from the shout campaign was everything was done in the communication and pr prospective you would swear that is was done by a public relations preson and it was great on how they managed to get all  sponsorship like tracker,emi,Gallo music, velocity,vodacom,mnet,Sony music,carspa,mtn ,cellc ,8ta, sabc, news clip, primedia broadcasting and many more working together and they have successful done thing in the pr context  and even lunched their new anthem in a media lunch in Monte casino ill grand nu-metro cinema

let the good times roll

adapted from www.rollinstone.co.za/

as publicist we are forever trying to get that for publicity for our organisations and clients, but in the music industry it can often be very changeling because they are not enough publications that cater for our specific gener for our music artist. the 19 of November 2011 south African welcomes the new rolling stone south Africa's,rolling stone is a publication which was founded by jonn wenner in 1967 at the age of 21

rolling stone is a publication that is writing was and is still aimed at writing for the backstage musicians and always to be the first one to revealing secrets to musician .however the publication is causing alot of debate in south Africa if whether should south Africa allow another American brand that is has expensive in advertisement than having our own publication that is 100% south African and cultural orientated to the views of south Africans

the first issue of rolling stone south Africa is graced by the heaviest rock n roll jazz muso bra huge who holds more cultural weight than any muso in the country. the publication is here to inform ,promote and entertain and this is a good platform for music publicist to air their creative publicity stunt on a publication that is for music lovers now our pitch letters and release will not go to waste.read more on www.rolling stone south Africa.

they build you and they can destory you



zahara at the photo shoot of her ablum (source http://www.howitmsn.zelebez.com/) 



the media plays an important part in the lives of  many people in south African because most of our perceptions are  based on what we hear,read and watch and on what the world is really like even framing the ones who are in the public eye what they lives are really like or what they believe in so that we can base our lives and opinions on that do or say.



tk and zahara at the royal palance after her performance(sourcewwgoogle.com)



on Sunday the 15th of April an article was published that made social networks to go wild. the article was about the muilt rand recording artist Zahara who is sign under TS records.

 accusations were made that the record label was exploiting her and the main culprits are tk nciza and sbu leope that they were using her talent for personal gain while the the journalist named they source as nomade and mbangeda as the sayed that their sister Zahara doesn't have control over her money and is forced to live with nciza and is treated like a servant. and sometimes asks a loan from her mother just to buy airtime and she way quick to resposed to this rumours"papers may write what ever they like,but i know that i have been great kid in my family and ts record too has been good to me " and later went on to a radio interview at  umhlobo wenene fm breakfast show on Tuesday.as she claims that she is not being misused  and tk nciza is treating her very well and concluded by saying that she is taking her time about on buying her things and will buy when she is good and ready.



dj sbu and zahara at the the mtn sama 18 party(sourcewwwgoogle.com)



the question stand if really that our local record labels like TS records are exploiting our local artist or that our own South African media is framing our local in a bad light because the South African music awards are only a few weeks away. maybe giving her  bad publicity so that she doesn't get any vote for the public for song of the year. and please before you can judge or foam your perception about TS records, zahara and the south African media ask yourself this question is south African record labels exploiting our local artist or is that our musician not educated enough to turn music to a business's or is it that our South African media is framing this agenda for us and we just believe everything they report to us for more reading click here.

the parltones go green pr

photo taken at the parltones website

 IN the practice of public relations is either you adapt or perish that is the same in the music industry.as many going green projects are under way many public relation practitioner would tell you that in the practice of public relations. green projects are happening all the world so it is time for public relations practitioners to keep up with the times and make public relations a trendy profession and adapt to what is called green pr.

the publicist of the parltones clearly adapted to the environment when the parltones were made the spokesperson for the carbon free programme which is to plant trees in south Africa and since than they have teamed up with the south African broacating corporation (sabc) 3. and part of their public relations plan which is aimed at changing south Africans perceptions and behaviour about saving the environment and going green they have made a music video.  "stars fall down" which shows the parltones in the near future viewing the burnt out earth from a spaceship whilst growing a new plant and this music video has had a big impact on the people unlike other projects this one really did evoke change.

this is really a great public relation programme that even got great publicist for the band this shows that in the practice of public relation and the music industry we should operate in a open system adapt quick to the environment in this case the( music industry) or you will perish for more information go to this link(parltons and carbon free)

jaziel brothers go csi

image is a very important aspect  in the practice of  public relations and communication that is why we public relations practitioner manage people perceptions. so that our clients or organisations image may be conceived as good same as in the music industry .because now the audience have been brought to attention of corporate social investment(csi) activities by music that is why csi is is regarded as the latest publicity tool or weapon that is why radio stations and television stations and record labels have campaigns in the name of csi.

 jaziel is a music,media and entertainment record label focused in communicating love and unity through music. it is empowered by blacks and it is fully black owned by the jaziel bothers who emerged as entrepreneurs who understand what one goes through when you are still trying to established a name for your self in the music industry. that is why they are running this csi project which is about developing talent and empowering young people growing in poor communities. and since they start this positive csi project they have achieved huge publicity and and an increase in record sales. that is why is it wise for junior public relations practitioner to use this weapon as a communication and media strategy.for more information go to http://www.jaziel.com/