The influence of new media in the radio and pr industry



the new way of radio
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the new life of radio
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Radio has always been there and always loved by many but time have changed, times have changed where music artist and record labels owners used to beg for air play and the reason for that is the new media invading the radio industry, because now social network’s audience have a say on what they want to hear on the radio, they go as far as making their playlist on Facebook and twitter their control, their own content.


 but the biggest threat to the radio industry is the new pop culture of other new media that actually makes a lot of sense than radio like icons, radio iPods and the loss of audience loyalty. This is really not good for a music publicist like me, the question I would like to ask is where does it put the future of music publicist because if the radio loose more and more of their audience that means that we are losing our targeted audience and that means no more free publicity making public relations less relevant to the music industry.

nyda supporting musician to make their mark

it is believed indoor for a country to succeed in has to invest on it youth, but how come as the youth we cannot go banks and borrow money so that we can start own music labels or even study music or is it the fact that music is still taken as a hobby and not a serious business.

The national youth development agency (nyda) is a governmental agency that seeks to empower and develop the youth by funding them in their business ideas and also running mentorship programmes.

And this year The nyda has partnered with dj united (dju) and the sabc radio on the 7^th annual southern African music awards, take part initiative to empower the many young people who have talent and passion for music by offering them business skills within the music industry in the following field

Ø  Producers

Ø  Songwriters

Ø  Djs

Ø  And recording label ownership

Thanks to organisations like the nyda that understands that it is possible to make passion and talent into a business, just like me always wanted to become a musician but pity I did not have the talent of sing and rapping but because of the passion I have for music and public relations I was able to fuse the both and make a career out of it as a music publicist

press relations is still a powerful tool

most public relations practitioner adhere to one of the most effective theories in the public relations industry context which is adapt or preish

as i see most organistions, musicians and publicist are adapting to the ever changing world of technology, web 2.0 and social media. it also rises a question if traditional methods are useless or they just donot work anymore and one of the traditional methods which was mostly used by music publicist was press relations which is the promotions of

• news release
• music tours which will be coverd by the print media
• album reviews
• profiles of the band
• reviews of thr live shows

so for you to become a trendy and successful music publicist ues your new media tools and donot forget your traditional methods when you run your campigns, blending the two methods guranteens you a successful campign read more