67mintues or publicity stunts

NELSON MANDELA COVERBOOK PICTURE
PICTURE ADPATED FROM:
www.developmentworks.co.za

It is said that there is no such thing as bad publicity and whatever you do you should try and do something that will attract the media so that you can get your free publicity.

 As public relations practitioners we should advise our organisation and clients to take Mandela day and use it to make a difference in underprivileged communities. Now the question that lies among publicists is whether we should take Mandela day and turn it into a publicity stunt or whether we should be ethical about it and not seek for any media exposure, but turn it into a true altruism?

Some of the celebrities who took part in the so-called publicity stunt on Mandel day were:

v  Record label owner and artist Arthur Mafokate,

v  Afro-soul sensation Zahara, who sang a birthday so with millions of kids,

v  Former miss South Africa Bokang Montlane who spent time with the Nashua children’s Foundation and

v  last but not least Basic education Minister Angie Motshekga, who donated gifts to people in the Free State.

The question therefore stands if we publicist should be ethical and not try to use the Mandela day to get publicity but try to bring change without seeking media exposure read more

  

BEHIDE EVERY SUCCESSFUL FEMALE MUSCIAN IS A PUBLICIST



liar cover shoot before the bet awards
picture adpated from:www.claytonmorarmedia.com

As much as we would like to give all the credit to all the successful women who have made it in the music industry, but some of it has to be shared by the driving force behide them which are their publicist.

One women who is surely making it is our very own lerato kohl famously know as lira, she said all could have never been possible without her publicist who have got her great media coverage and here are some of the coverage she got

v  She did an interview on rebranding Africa with the Italian men magazine l’uomo

v  She also did an interview on her latest venture with destiny magazine

v  And was also featured in vogue on an on an article on the African theme

As lira smile all the way to the road to more success , she later add that is good to have a good publicist because public relations in really a return in investment, happy women month hope all music women follow lira advice to hire a publicist.read more

how to become a good music publicist

pic: adapted from
www.we love music pr.com

Have you ever seen a musician having an interview and saying all the right things in that certain interview .Or news story articles in a newspaper or magazine about the musician just know is all the hard work of the music publicist.

A music publicist is a person that works for a record labels, musicians and producers and. Their work is to bring attention and generate publicity to the record label and musicians..read more

Here are some of the tips to make you the best

v  Good writing: it is very important to know how to write a good media release and a feature article because these two things are the ones that will get attention.

v  Education: it is also important to have a foundation of the theory and practices of public relations because you will have to know pr strategies, ethics and the mass communication.

v  Networking: as a music publicist you need to be social able and networking is important because that is where you make working relationships and create media contacts.

v  Know your environment: know the industry and the environment in which you are working in so that you can know your relevant and latest trends.

So the next time you have you get struck read this blog and it will show you where you went wrong.

music to bring change



LEBO MATHOSA last alblum before she dead which was title
DRUMA QUEEN
pic:adapted from www.google.com



It is said that for you to know where you are going you should know where you come from. The reason why I wanted to write this blog was because I have seen how the new generation is taking advantage and with less respect for the music industry.

That some people had to scarfice their life so that today talented musician can make good music with passion and freedom.Recent I have had that a movie will be made about the life of the late Lebo Mathosa which will be played by the international actor queen latifer which has caused major complains that South Africa has an identity problem.

 And that it not proud of its actor and musicians, but looking at the positive side of this scenario is that involving an actor/musician like queen latifer it will give the movie great media coverage and great sales in terms of movie tickets and a chance for the whole world to know that south Africans are talented and it took great amount of scafices to take south African music to be known by the whole world. That is why today one of the legendary singer and song writer lira is now an international singer. And this movie will give the next generation to know, understand and respect South Africa music because it took years and a lot of tears for South Africans to be finally recognised as talented musician in an international scale.read more