are we less valued

It is a proven fact that P.R adds value in any organization but it is not always appreciated by management, which is why we have to calculate it. That is we as music publicist needs to know where our news is published and actually how many people read it and how our message is perceived.

That is why we publicist choose to measure our efforts and here are some of the few

Ø  media monitoring,

Ø   Clipping services.

Ø  and mentions

That is why as music publicist we need to always measure our comings, so that we can always show our records labels and clients that we are a return on investment.

So future music publicist brace yourself because you are going in a competitive industry that require you to show them why they need to hire you unlike marketing which could be actually measured by sales. P.R also plays a contributing factor but the recognition is not always given.

The influence of new media in the radio and pr industry



the new way of radio
pic adapted:socila media sun

the new life of radio
picadapted:media sun

Radio has always been there and always loved by many but time have changed, times have changed where music artist and record labels owners used to beg for air play and the reason for that is the new media invading the radio industry, because now social network’s audience have a say on what they want to hear on the radio, they go as far as making their playlist on Facebook and twitter their control, their own content.


 but the biggest threat to the radio industry is the new pop culture of other new media that actually makes a lot of sense than radio like icons, radio iPods and the loss of audience loyalty. This is really not good for a music publicist like me, the question I would like to ask is where does it put the future of music publicist because if the radio loose more and more of their audience that means that we are losing our targeted audience and that means no more free publicity making public relations less relevant to the music industry.

nyda supporting musician to make their mark

it is believed indoor for a country to succeed in has to invest on it youth, but how come as the youth we cannot go banks and borrow money so that we can start own music labels or even study music or is it the fact that music is still taken as a hobby and not a serious business.

The national youth development agency (nyda) is a governmental agency that seeks to empower and develop the youth by funding them in their business ideas and also running mentorship programmes.

And this year The nyda has partnered with dj united (dju) and the sabc radio on the 7^th annual southern African music awards, take part initiative to empower the many young people who have talent and passion for music by offering them business skills within the music industry in the following field

Ø  Producers

Ø  Songwriters

Ø  Djs

Ø  And recording label ownership

Thanks to organisations like the nyda that understands that it is possible to make passion and talent into a business, just like me always wanted to become a musician but pity I did not have the talent of sing and rapping but because of the passion I have for music and public relations I was able to fuse the both and make a career out of it as a music publicist

press relations is still a powerful tool

most public relations practitioner adhere to one of the most effective theories in the public relations industry context which is adapt or preish

as i see most organistions, musicians and publicist are adapting to the ever changing world of technology, web 2.0 and social media. it also rises a question if traditional methods are useless or they just donot work anymore and one of the traditional methods which was mostly used by music publicist was press relations which is the promotions of

• news release
• music tours which will be coverd by the print media
• album reviews
• profiles of the band
• reviews of thr live shows

so for you to become a trendy and successful music publicist ues your new media tools and donot forget your traditional methods when you run your campigns, blending the two methods guranteens you a successful campign read more

67mintues or publicity stunts

NELSON MANDELA COVERBOOK PICTURE
PICTURE ADPATED FROM:
www.developmentworks.co.za

It is said that there is no such thing as bad publicity and whatever you do you should try and do something that will attract the media so that you can get your free publicity.

 As public relations practitioners we should advise our organisation and clients to take Mandela day and use it to make a difference in underprivileged communities. Now the question that lies among publicists is whether we should take Mandela day and turn it into a publicity stunt or whether we should be ethical about it and not seek for any media exposure, but turn it into a true altruism?

Some of the celebrities who took part in the so-called publicity stunt on Mandel day were:

v  Record label owner and artist Arthur Mafokate,

v  Afro-soul sensation Zahara, who sang a birthday so with millions of kids,

v  Former miss South Africa Bokang Montlane who spent time with the Nashua children’s Foundation and

v  last but not least Basic education Minister Angie Motshekga, who donated gifts to people in the Free State.

The question therefore stands if we publicist should be ethical and not try to use the Mandela day to get publicity but try to bring change without seeking media exposure read more

  

BEHIDE EVERY SUCCESSFUL FEMALE MUSCIAN IS A PUBLICIST



liar cover shoot before the bet awards
picture adpated from:www.claytonmorarmedia.com

As much as we would like to give all the credit to all the successful women who have made it in the music industry, but some of it has to be shared by the driving force behide them which are their publicist.

One women who is surely making it is our very own lerato kohl famously know as lira, she said all could have never been possible without her publicist who have got her great media coverage and here are some of the coverage she got

v  She did an interview on rebranding Africa with the Italian men magazine l’uomo

v  She also did an interview on her latest venture with destiny magazine

v  And was also featured in vogue on an on an article on the African theme

As lira smile all the way to the road to more success , she later add that is good to have a good publicist because public relations in really a return in investment, happy women month hope all music women follow lira advice to hire a publicist.read more

how to become a good music publicist

pic: adapted from
www.we love music pr.com

Have you ever seen a musician having an interview and saying all the right things in that certain interview .Or news story articles in a newspaper or magazine about the musician just know is all the hard work of the music publicist.

A music publicist is a person that works for a record labels, musicians and producers and. Their work is to bring attention and generate publicity to the record label and musicians..read more

Here are some of the tips to make you the best

v  Good writing: it is very important to know how to write a good media release and a feature article because these two things are the ones that will get attention.

v  Education: it is also important to have a foundation of the theory and practices of public relations because you will have to know pr strategies, ethics and the mass communication.

v  Networking: as a music publicist you need to be social able and networking is important because that is where you make working relationships and create media contacts.

v  Know your environment: know the industry and the environment in which you are working in so that you can know your relevant and latest trends.

So the next time you have you get struck read this blog and it will show you where you went wrong.